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Stephanie Balaconis
About the author
Stephanie Balaconis

Stephanie Balaconis is the Director of Demand Generation at Lifesight. She specializes in growth marketing, demand generation, and marketing measurement, helping organizations improve performance through data-driven strategies. Stephanie regularly shares insights on attribution, incrementality, AI, and the future of marketing analytics.

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10 Best Marketing Mix Modeling Providers in 2027 (Compared)

Compare the best MMM providers in 2027, including top marketing mix modeling companies, key features,....
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10 Best Marketing ROI Measurement Tools for CMOs & CFOs in 2027

Explore the 10 best marketing ROI measurement tools for CMOs and CFOs in 2027, including....
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Top 10 Proven Marketing Forecasting Tools for Revenue & ROAS 2027

Discover the 10 best marketing forecasting tools for 2027 to predict revenue, boost ROAS, and....
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Health Marketing Measurement: Why Attribution Fails Retail Health Marketers and What to Use Instead

Retail health media is expanding, but measuring its true impact is challenging. Learn why traditional....
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Shoppers Are Getting Pickier This Holiday. Is Your Marketing Ready to Compete for Their Dollars?

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Why Robyn and Meridian Aren’t Enough

Robyn and Meridian make open-source MMM accessible, but running them effectively still requires technical expertise,....
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What Is an Incrementality-Driven Budget Operating System?

Measure true incremental lift, forecast future performance, and reallocate marketing budgets based on what actually....
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The Marketing Incrementality Gap: What BCG’s Research Reveals

BCG research reveals 20% to 40% of marketing programs deliver no real lift. Calculate your....
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9 Best Measured Alternatives for Marketing Measurement in 2026

Evaluating Measured? Explore 9 leading measured alternatives that help brands measure marketing impact, optimize spend,....
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10 Best Marketing Analytics Software Platforms in 2026

Find the best marketing analytics software for your business in 2026. Compare 10 leading platforms....