Free tools

See what your brand is missing.

Check out these free tools built for marketers who need answers before they can justify a platform. Know your brand’s gaps, get a full competitive analysis, prove your incrementality, and understand which creative is actually driving growth.

$4B

Media spend measured

9.8%

Avg. sales lift

3MIN

To first insight

Tool · Brand Intelligence

Brand Pulse

Your brand is either gaining ground or ceding it. Most teams find out 3 quarters too late.

A human-verified, shareable report showing your share of search, competitive momentum, and demand drivers, delivered to your inbox within 2 business days. No dashboards to configure. No data integrations to set up. Just clear signal on where your brand stands against competitors, and what’s driving or eroding demand.

  • Share of search vs. your top 3 competitors, trended over 12 months

  • Learn what’s pulling audiences to your category with our demand driver breakdown

  • Competitive momentum score with directional recommendations

  • Shareable PDF report, human-verified and board-ready within 48 hours

Brand Pulse
Measurement Gap Calculator

Tool · Budget Diagnostics

Measurement Gap Calculator

You’re allocating budget based on signals that are wrong. The average brand has 20 to 40% of spend exposed to misallocation.

A 2-minute diagnostic that quantifies exactly how much of your marketing budget is exposed to misallocation because of measurement blind spots, and pinpoints where the largest gaps sit in your channel mix. Know what you’re flying blind on before you plan the next quarter.

  • Total budget exposure score: your measurement gap tax in dollars

  • Channel-by-channel blind spot map: paid social, search, TV, influencer, and more

  • Ranked list of where to test next for maximum budget recovery

  • Personalized to your actual channel mix and budget allocation

Tool · Creative Intelligence

Creative Compass

You’re running creative that has fatigued. You just don’t know it yet and you’re still paying for it.

Connect your ad accounts and see exactly what’s working, what’s fatiguing, and what to test next, ranked by incremental impact. Stop guessing which creative deserves more budget. Start making decisions the CFO can defend.

  • Creative performance ranked by incremental contribution, not vanity metrics

  • Fatigue detection: see which assets are plateauing before you waste more spend

  • Test recommendations: specific creative hypotheses to run next based on your data

  • Across Meta, TikTok, YouTube, and Display from one view

Creative Pulse

Tools tell you where you’re bleeding.
Lifesight stops it.

These diagnostics surface the gaps. Lifesight’s unified measurement platform, combining causal MMM, incrementality testing, and attribution, closes them. 9.8% average sales lift, proven across 300+ brands.