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Find where your measurement leaves spend unproven, then decide which question to answer with causal evidence next.
A starting point for investigation
A calculator or checklist can help structure a question. Use the result to identify what to investigate, then ground the decision in your business data and appropriate measurement.
Brand Intelligence
See whether your brand is gaining or ceding ground. Brand Pulse is a human-verified, shareable report on your share of search against your top 3 competitors, trended over 12 months, with a breakdown of what is driving demand in your category. It arrives in your inbox within 2 business days, with no dashboards to configure and no data integrations to set up.
Best for: brand and growth marketers benchmarking against competitors.
Budget Diagnostics
A 2-minute diagnostic that quantifies how much of your marketing budget is exposed to misallocation because of measurement blind spots. The average brand has 20 to 40% of spend exposed. You get a budget exposure score in dollars, a channel-by-channel blind spot map (paid social, search, TV, influencer and more) and a ranked list of where to test next, personalized to your channel mix and budget allocation.
Best for: marketing leaders planning next quarter's budget.
Creative Intelligence
Connect your ad accounts to see which creative is working, which is fatiguing and what to test next. Creative is ranked by incremental contribution instead of vanity metrics, across Meta, TikTok, YouTube and Display in one view.
Best for: performance and creative teams deciding which assets deserve more budget.
Lifesight offers three: Brand Pulse, the Measurement Gap Calculator and Creative Compass. Brand Pulse is a competitive report on share of search and demand drivers. The calculator is a 2-minute budget diagnostic. Creative Compass ranks your creative by incremental impact.
A 2-minute diagnostic that quantifies how much of your marketing budget is exposed to misallocation because of measurement blind spots. It returns a budget exposure score in dollars, a channel-by-channel blind spot map and a ranked list of where to test next.
Lifesight finds that the average brand has 20 to 40% of spend exposed to misallocation. Your number depends on your channel mix and budget allocation, so the calculator personalizes the result to both.
Share of search against your top 3 competitors, trended over 12 months, plus a demand driver breakdown and a competitive momentum score with directional recommendations. It is a human-verified, shareable PDF delivered within 2 business days, with no dashboards or integrations to set up.
It connects to your ad accounts on Meta, TikTok, YouTube and Display and ranks creative by incremental contribution rather than vanity metrics. It flags fatiguing assets and recommends specific creative tests to run next.
No. The Measurement Gap Calculator quantifies exposure and shows where to test next. Proving incrementality takes a controlled test or a causal model run on your own data.
The tools show where to look. Incrementality testing and causal MMM measure what your spend caused, in iROAS and iRevenue. Use the free tools to pick the first question, then test or model it on your own data.
