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Marketing performance monitoring
Don’t wait for the next report. Catch the shift, check the evidence, and put a plan update in front of your team while it still matters. Proactive AI agents handle the watching and the prep.
Act on performance changes
The approach
A channel slows down. Conversions jump. Return on ad spend slips in one region. Most teams find out late, or find out and can’t tell whether the change is real. Lifesight closes that gap in three steps: notice the change, investigate what happened, and respond with a plan your team can approve.
Set your goals, data sources and review cadence once. Proactive agents then watch your plan in its business context and surface the changes that matter, so your team starts each week with a clear question to work on instead of a dashboard to search.
Check comparable periods, data freshness and measurement context before you move budget. Explore possible explanations without treating every coincident movement as a proven cause. Lifesight brings your causal measurement, including incrementality testing, causal MMM, and incrementality-adjusted attribution into the same workspace, so the investigation reflects how your marketing really performs.
Draft a plan update, budget allocation proposal or investigation brief in the same workspace where you did the analysis. Each response records its evidence and a review checkpoint, goes to a named owner, and follows your supported-action and approval requirements. Agents prepare the next move. Your team decides.
How it works
Scope what to watch
Choose the goals, plans, sources and review cadence that matter to your business.
Open the cue
See why the change matters and which question it raises.
Check the explanation
Review freshness, comparable periods and the available evidence.
Prepare the response
Assign the proposal to an owner with a review checkpoint.
The method, the context and the review stay connected at every step, so every change you make is backed by true data.
Why Lifesight
Reach a change while there is still time to adjust the plan.
Check the evidence first, so a data issue or a coincident movement doesn’t trigger the wrong move.
Cues arrive with the evidence and a proposed follow-up, ready for your next team discussion.
Every proposal has an owner and a review checkpoint.
Your team sets the approval requirements and the authority for supported actions.
People + agents
Agents
Your team
Built around your business
Work with Lifesight experts to establish your measurement program and put agents to work. Every engagement is scoped individually, with agreed responsibilities and ongoing support.
No. You set the goal, sources and cadence once, and agents surface relevant changes within that scope. You can still ask follow-up questions in the analytics workspace whenever you want to dig further.
No. A drop is a reason to investigate, not a reason to cut. Check comparable periods, source freshness and measurement context first, because the right response can change depending on what you find.
Agents prepare drafts such as plan updates, allocation proposals and investigation briefs. Anything that executes follows the supported-action and approval requirements your team sets. A cue on its own never grants authority to execute.
The investigation is built to catch it. Agents check source freshness and measurement context, so your team can fix the data before changing the plan.
Yes. Many teams will want the workflow to stop at a draft that goes to an owner for review, with the evidence attached. You decide how far it goes.
Change the plan when the evidence supports it. Confirm that the change is real, compare it against like-for-like periods, check the measurement context, and then assign a proposal to an owner for review. Lifesight keeps each of those steps in one workspace.
Agents work within the scope you set: the goals, plans and data sources you choose to monitor, on the cadence you choose. Book a demo to see how that scope is configured for your business.
