Stop Guessing Which Ads Work. Measure True Marketing ROI.

Don’t trust correlation. Lifesight’s unified measurement engine gives you the exact incremental value of every channel, so you can forecast and grow profitably.

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The Leader in Unified Marketing Measurement

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Ad Spend Measured
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Companies Trust Us
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Average Sales Lift
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Unified Platform

Marketing Decision Intelligence

Measure

Know what’s actually driving revenue

Lifesight combines Marketing Mix Modeling, incrementality testing, and causal attribution. Three methodologies that work together to deliver answers grounded in causation, not correlation.

“Finally, one number we all agree on.”

Optimize

Act on insights with one click

Budget Optimizer reallocates spend across channels based on incremental ROAS, not platform-reported ROAS. Then pushes changes directly to Google, Meta, Amazon, and TikTok.

“Budget reallocation went from a monthly project to a daily habit.”

Decide

Let AI agents handle the execution

MIA – specialized agents built on the causal engine. They design experiments, detect anomalies, translate measurement into CFO language, and monitor creative performance. All within guardrails you define.

“It’s like having a measurement team that never sleeps.”

Forecast

See the future before you commit the budget

Model budget scenarios against your live causal model. What happens if you shift 20% from search to CTV? Best case, base case, worst case – with confidence intervals. Walk into budget season with answers, not opinions.

“We stopped guessing about Q4 on day one.”

Decisions You Can Stand Behind. Powered by Unified Measurement

Decide & Act

Autonomous action within guardrails

AI Decision Layer

Budget Optimization

Scenario Planning

CFO Reporting

Creative Analysis

Marketing Intelligence Agents

Budget Optimizer

Scenario Planner

CFO Bridge

Creative Intelligence

Measure & Prove

Causal truth, not correlation

Unified Causal Measurement Engine

Causal MMM

Incrementality Testing

Calibrated Attribution

Forecasting

Marketing Intelligence Agents

Experiment Designer

Anomaly Hunter

Modeling

Calibration

Understand & Model

Your business reality, mapped

Business & Causal Knowledge Graph

Channel Relationships

Audience Segments

Business Rules

Historical Patterns

Marketing Intelligence Agents

Context Builder

Graph Enrichment

Connect & Unify

50+ integrations, unified

Native Data Warehouse

Google

Meta

Amazon

TikTok

Shopify

The Trade Desk

CTV

+ More

Marketing Intelligence Agents

Data Ingestion

Data Quality

Most marketing measurement tools stop at dashboards. Lifesight acts on your data, with agents at every layer – unifying signals, running experiments, and helping you decide where to invest, what to cut, and what drives real revenue.

Agentic Marketing Decisioning

One question for your marketing. Multiple layers of intelligence.

Every marketing question hides deeper questions. MIA agents don’t just query a dashboard – they reason across your entire measurement stack to deliver answers you can trust.

Should I increase Meta spend next quarter?

Question it raises

Intelligence layer

Answer it resolves

What’s Meta actually driving?

Platform-reported vs. causal impact?

Measurement

Causal MMM shows 38% of Meta conversions are incremental – the rest would have happened organically

How should we define “increase”?

Absolute spend, or efficiency-adjusted?

Knowledge Graph

Your business rules cap channel spend increases at 20% per quarter unless iROAS exceeds 2.8x

Are we hitting diminishing returns?

Where on the saturation curve?

Forecasting

Meta prospecting is at 74% saturation – YouTube is at 45% with stronger marginal returns

Where should the budget go instead?

Cross-channel reallocation impact?

Decision Agent

Shifting $40K from Meta to YouTube projects +$125K incremental revenue at 88% confidence

Can we prove this before committing?

What test design validates the model?

Experiment Agent

Designed a 3 – week geo-lift test across 5 DMAs to validate before full reallocation

MIA’s recommendation

Don’t increase Meta – it’s near saturation. Run a 3-week geo-lift test shifting $40K to YouTube. If validated, project +$125K incremental revenue/quarter at 3.1x iROAS.

88%

Confidence

Meet MIA

Every vendor gave their agents a dashboard to read. We gave ours a causal engine to think with.

Our Marketing Intelligence Agents go beyond summarizing dashboards. They reason from a unified causal foundation, where MMM, incrementality tests, and attribution work together to drive decisions you can defend in the boardroom.

  • Budget Optimizer

  • Anomaly Hunter

  • Scenario Planner

  • Experiment Designer

  • CFO Bridge

  • Creative Intelligence

Performance & Budget Intelligence

Proven results that speak for themselves

Sidenstickers

Seidensticker achieves 11.5% higher revenue with 11.7% lower ad spend

11%
Higher revenue

11.7
Lower ad spend

obvi logo

How Obvi Proved CTV Drove Walmart Sales

5%
Lift in retail sales

95%
Confidence in data accuracy

Built for teams that need decisions, not dashboards

For CMOs

“What’s working?” answered with causal proof, not opinions. Unified view across all channels. Forecast-driven planning. Board-ready reporting auto-generated by MIA.

For Performance Teams

Optimize budgets based on what’s actually incremental. Campaign-level causal insights. 1-click optimization to your ad platforms. Anomaly detection that catches what you’d miss.

For Finance Leaders

Marketing numbers you can sign off on. Incremental revenue. Payback periods. Profit contribution. All in P&L language. Auto-generated. Auditable.

For Agencies

One methodology across your entire client portfolio. Standardized measurement. Multi-client platform. Prove agency value with causal evidence, not platform reports.

Frequently Asked Questions

Unlike traditional attribution tools that rely on single-touch or multi-touch models, Lifesight uses a unified measurement framework that triangulates insights from MMM, experimentation, and causal attribution. This helps eliminate bias from platform-reported metrics and provides a more accurate view of marketing effectiveness. 

Lifesight improves ROI by identifying which marketing channels and campaigns create real incremental revenue. Instead of relying on surface-level metrics like ROAS, it measures causal impact so marketers can reallocate budgets to high-performing channels and reduce wasted spend.

No. Lifesight is designed for marketing teams, not data scientists. The platform uses AI-powered insights and automation to translate complex measurement data into simple, actionable recommendations without requiring technical expertise.

Most companies can start generating actionable insights within a few days to weeks after integrating their marketing and conversion data. The setup process is designed to be fast, no-code, and scalable for both small and enterprise teams.

Lifesight follows enterprise-grade security practices with compliance standards such as GDPR & CCPA/CPRA, SOC 2 Type II, HIPAA and ISO 27001. Data is encrypted in transit and at rest, ensuring privacy and security.