Read The Latest Blog From Lifesight
Published on: October 6, 2026
“Did it work?” The 100-year-old question marketing still can’t answer
We measure everything, but know less than ever. Here's why the 'Holy Grail' of attribution remains out of reach, and what to do about it.
Published on: October 1, 2026
10 Best Marketing Mix Modeling Providers in 2027 (Compared)
Compare the best MMM providers in 2027, including top marketing mix modeling companies, key features, methodologies, and use cases.
Published on: October 1, 2026
The 83%–9% Gap: What the State of Unified Marketing Measurement 2026 Means for CMOs
Outdated tech and siloed data are holding marketers back. Discover how AI and the 2024 State of Unified Measurement are helping CMOs drive true, data-backed decisions.
Published on: September 29, 2026
What marketing measurement needs to become in the AI era
Traditional attribution is broken. Discover how AI, causal testing, and agentic workflows are shaping the new era of marketing measurement.
Published on: September 29, 2026
10 Best Marketing ROI Measurement Tools for CMOs & CFOs in 2027
Explore the 10 best marketing ROI measurement tools for CMOs and CFOs in 2027, including platforms for MMM, incrementality, attribution, forecasting, and budget optimization.
Published on: September 22, 2026
Top 10 Proven Marketing Forecasting Tools for Revenue & ROAS 2027
Discover the 10 best marketing forecasting tools for 2027 to predict revenue, boost ROAS, and optimize every marketing dollar.
Published on: September 22, 2026
The Model Can’t Turn An Orange Into An Apple: Professor Kenneth Wilbur on Humans of Measurement
UC San Diego's Kenneth C. Wilbur discusses "incrementality washing" and why AI models can't replace valid control groups in ad measurement.
Published on: September 21, 2026
Health Marketing Measurement: Why Attribution Fails Retail Health Marketers and What to Use Instead
Retail health media is expanding, but measuring its true impact is challenging. Learn why traditional attribution falls short and how MMM and incrementality testing provide a privacy-conscious approach to cross-channel measurement.
Published on: September 21, 2026
Shoppers Are Getting Pickier This Holiday. Is Your Marketing Ready to Compete for Their Dollars?
Shoppers are trimming gift lists and comparing prices before they buy. Learn how to sharpen your holiday creative and find out which channels actually drive incremental sales.
