Read the latest blog from Lifesight
Published on: March 18, 2026
Introducing MIA, agents that turn measurement into action
Marketing does not lack insights. It lacks decision velocity to act on them. MIA accelerates it.
Published on: March 11, 2026
Connected TV Is No Longer a Black Box
Lifesight’s Roku integration brings CTV impressions, spend, and revenue into the Unified Measurement OS.
Published on: March 3, 2026
Fixed Geo Experiments: A Proven Method for Incrementality Testing
Fixed geo experiments prove true incremental impact by comparing exposed and unexposed markets.
Published on: February 17, 2026
Omnichannel Retail Needs a Truth Teller, Not Another Dashboard
Omnichannel growth doesn’t come from tracking more touchpoints. It comes from proving which investments create incremental impact -and which simply capture demand.
Published on: February 3, 2026
The New Rules of Marketing Measurement in 2026
Attribution shows where conversions appear, but Unified Measurement reveals what truly drives incremental, defensible business growth.
Published on: October 17, 2025
The Future of Retail Growth: How Unified Measurement Powers Profitability
Presented at Advertising Week New York 2025
Published on: September 3, 2025
Incrementality-adjusted Attribution: Boost True ROAS Accuracy
Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.
Published on: September 2, 2025
6 Best Incrementality Testing Tools in 2025 [UPDATED]
The Best 6 incrementality testing tools for 2025 to prove causal lift, optimize ad spend, and improve ROI with geo tests, MMM & attribution.
Published on: August 7, 2025
What is Geo‑Based Incrementality Testing? A Marketer’s Playbook for 2025
Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.
