Read the latest blog from Lifesight
Published on: June 24, 2026
The Next Challenge in Measurement Isn’t Better Models. It’s Better Standards.
Shared standards can turn fragmented measurement into confident decision-making across the marketing ecosystem.
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Published on: June 15, 2026
Why MTA Is Broken – And Why Unified Measurement Is the Only Way Forward
MTA can show what happened before a conversion, but not what actually caused it. Learn why modern marketers are moving toward causal measurement, incrementality, and unified measurement.
Published on: June 8, 2026
A Complete Guide to Causal Marketing Mix Modeling
A concise guide to Causal MMM and how it measures true incremental marketing impact using causation over correlation. It explains why modern marketers use it for better budgeting, forecasting, and privacy-safe decision-making.
Published on: June 2, 2026
The Future of Measurement Isn’t Another Dashboard. It’s a Decision Layer
Lifesight’s MCP brings trusted causal insights directly into Claude and ChatGPT, where teams plan, optimize, and act.
Published on: May 11, 2026
The BFCM Trap: Waiting Until Q3 Kills Your Q4
Start testing in Q2 or risk gambling your entire Q4 on unproven channels when costs are at their peak.
Published on: May 5, 2026
The Agentic Unified Marketing Measurement Manifesto
Why marketing measurement, in the age of AI agents, needs a new standard.
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Published on: April 29, 2026
Building the AI Agent Brain
Context Graphs with Self-Improving Memory. A Production Architecture with Spanner Graph, Hindsight, Vertex AI, and ADK
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Published on: April 18, 2026
Creative Is Now a Measurable Growth Lever
Creative now drives audience allocation and incremental revenue, not just messaging. Traditional metrics miss its true impact, making unified measurement essential.
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Published on: April 2, 2026
Why We Built MIA: The Case for AI Agents That Think Causally
Most marketing AI agents deliver fast answers from biased data, but without causal reasoning they accelerate bad decisions instead of driving real business impact.
