Read the latest blog from Lifesight
Published on: May 11, 2026
The BFCM Trap: Waiting Until Q3 Kills Your Q4
Start testing in Q2 or risk gambling your entire Q4 on unproven channels when costs are at their peak.
Published on: May 5, 2026
The Agentic Unified Marketing Measurement Manifesto
Why marketing measurement, in the age of AI agents, needs a new standard.
Published on: April 29, 2026
Building the AI Agent Brain
Context Graphs with Self-Improving Memory. A Production Architecture with Spanner Graph, Hindsight, Vertex AI, and ADK
Published on: April 18, 2026
Creative Is Now a Measurable Growth Lever
Creative now drives audience allocation and incremental revenue, not just messaging. Traditional metrics miss its true impact, making unified measurement essential.
Published on: April 2, 2026
Why We Built MIA: The Case for AI Agents That Think Causally
Most marketing AI agents deliver fast answers from biased data, but without causal reasoning they accelerate bad decisions instead of driving real business impact.
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Published on: March 18, 2026
Introducing MIA, agents that turn measurement into action
Marketing does not lack insights. It lacks decision velocity to act on them. MIA accelerates it.
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Published on: March 3, 2026
Fixed Geo Experiments: A Proven Method for Incrementality Testing
Fixed geo experiments prove true incremental impact by comparing exposed and unexposed markets.
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Published on: February 17, 2026
Omnichannel Retail Needs a Truth Teller, Not Another Dashboard
Omnichannel growth doesn’t come from tracking more touchpoints. It comes from proving which investments create incremental impact -and which simply capture demand.
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Published on: February 3, 2026
The New Rules of Marketing Measurement in 2026
Attribution shows where conversions appear, but Unified Measurement reveals what truly drives incremental, defensible business growth.
