Read the latest blog from Lifesight
Published on: June 30, 2025
Multi-touch Attribution (MTA) Model: What Is It, Types, How It Works, Flaws and Solutions
Explore how Multi-Touch Attribution helps map customer journeys, its key limitations in a privacy-first world, and how causal attribution addresses the gaps.
Published on: June 30, 2025
Marketing Effectiveness 101: What Is It and How to Measure It?
Learn how to measure marketing effectiveness using MMM, Incrementality Testing and Causal Attribution. Drive ROI, optimize spend, and make data-driven decisions with confidence.
Published on: June 18, 2025
What Is Causal Attribution in Marketing and How Does It Work?
Discover the power of causal attribution in marketing. Measure what really drives success, optimize your budget, and eliminate unprofitable spend for effective growth.
Published on: April 16, 2025
Navigating the Tariffs: How E-commerce Brands Can Protect Profitability?
E-commerce brands facing tariff-driven margin pressure must adopt smarter marketing strategies and data-driven insights to protect profitability and optimize spend.
Published on: March 27, 2025
Web Analytics vs Marketing Measurement Tool
Web analytics tracks user behavior on a website, but true marketing success lies in measurement tools that connect marketing efforts to actual business outcomes.
Published on: March 11, 2025
The Great Marketing Measurement Revolution: A Billion-Dollar Opportunity for Agencies in 2025
Agencies embracing advanced measurement will secure long-term, high-margin client relationships in the evolving marketing landscape.
Published on: February 25, 2025
5 Common Media Measurement Mistakes To Avoid At All Costs
Avoiding common media measurement mistakes is key to making smarter marketing decisions and maximizing ROI in 2025.
Published on: February 21, 2025
Marketing Measurements: Fast & Slow
Effective marketing measurement balances fast insights for quick action and deep analysis for long-term strategy.
Published on: February 19, 2025
Best Practices for Designing Best-in-class Experiments in Advertising
Optimize your marketing investments with rigorous experimentation, ensuring data-driven decisions that drive real business impact.
