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Platform overview
Causal measurement shows what marketing changes. Your analytics workspace helps you plan and act on it. AI agents keep the work moving across both.
Platform overview
The approach
Understand what marketing changes, then use that evidence to choose what comes next. Measurement and planning work from the same business data, and agents help across both.
Measure & understand
Connect causal MMM, geo experiments and incrementality-adjusted attribution. Each method answers a different question and strengthens the evidence used by the others.
Decide & act
Compare investment levels, channel mixes and their estimated outcomes. See the goal, the limits and the range of likely results while your team builds the plan.
Proactive agents
Agents watch within the scope you set and surface relevant changes with evidence and a useful starting point. Lifesight agents carry that context into the investigation.
People + supported actions
A proposed allocation, an approved plan and an executed change are different states. Decide who reviews each workflow, what agents can do and who signs off, with expert help where you need it.
The system behind the AI
A standalone AI assistant can help explore files, write analysis code and explain results. Lifesight adds a maintained measurement system and agents that move the work forward.
“Where should we invest next?”
From a standalone AI workflow to AI working with Lifesight.
Business context
Standalone AI
Bring the files, define the metrics and explain the business context for the analysis.
AI with Lifesight
Agents reason with connected measurement, your goals and the context of the decision.
Measurement depth
Standalone AI
Specify the causal assumptions, methods and validation. A generated answer alone does not establish incremental impact.
AI with Lifesight
Causal MMM, geo experiments and incrementality-adjusted attribution inform one another. Experiment results feed the next MMM run, so the model keeps getting more accurate.
Confidence in the answer
Standalone AI
Your team tests the analysis, reviews assumptions and keeps the evidence current.
AI with Lifesight
Models are evaluated on out-of-sample performance. Every scenario shows its assumptions and the range of likely results.
From answer to next move
Standalone AI
Arrange the tools, permissions, follow-up work and review process your team needs.
AI with Lifesight
Agents use your context, tools and guardrails to prepare a plan or brief for the right reviewer.
Illustrative comparison. A standalone AI assistant can also be extended with measurement tools and custom workflows. Outcomes depend on data, model design and deployment scope.
01 / Measurement foundation
Causal models, experiments and validation give the recommendation its foundation.
02 / Agents at work
Context, tools and defined workflows help agents investigate and prepare the next move.
03 / Human + agents
Your team sets the strategy, weighs the trade-offs and defines authority for supported actions.
Measurement grounds the answer. Agents accelerate the work. You direct growth.
How it works
Where should we invest next?
Each step takes you from connected data to a decision your team owns.
Connect the foundation
Set the business outcome, the data sources and the decisions in scope.
Build the evidence
Use modeling and experiments for the questions each method can answer.
Develop the decision
Explore plans, allocations and assumptions in the workspace.
Review and learn
Authorize supported actions and use new evidence in the next cycle.
Human + agents
Agents help surface relevant changes, develop the investigation and prepare useful plans or briefs. Your team defines the goal, reviews the evidence and sets authority for supported actions.
A customer perspective
“For the first time, we could see the real impact of CTV on retail sales…”
Ashvin Melwani · CMO & Co-founder, Obvi
Built around your business
Work with Lifesight experts to establish your measurement program and put agents to work. Every engagement is scoped individually, with agreed responsibilities and ongoing support.
A few useful answers
The measurement system establishes evidence about marketing’s incremental impact. The analytics workspace uses that evidence for planning, optimization and reporting. Lifesight agents work across both.
The scope of agent actions and approvals is defined during deployment. Start with investigation and proposals, then configure supported actions and the authority required for each workflow.
Pick the decisions you want to improve, connect and validate relevant data, establish a measurement baseline, then introduce the workflows and review cadence your team needs.
Yes. Your team can operate the platform and involve Lifesight specialists where needed. The methods, deliverables, workflow responsibilities and expert support are scoped individually.
Connectors can be established in days. Initial adjusted-attribution reads typically take around one to two weeks, while an initial MMM read typically takes four to six weeks. Data readiness and agreed scope determine the milestones.
Connect causal marketing mix modeling, incrementality testing and adjusted attribution. Understand the impact of your investment, test what matters and bring stronger evidence into your next move.
