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Where to Invest, What to Test, and How to Prove Impact
About the Webinar
AI is transforming how consumers discover brands and how marketers approach paid media. But as new advertising opportunities emerge, traditional attribution methods aren’t enough to capture their full impact.
Join 829 Studios and Lifesight for a live discussion on navigating AI-powered advertising, evaluating emerging opportunities, and measuring what truly drives business results.
Explore the evolving AI advertising landscape, emerging opportunities, and which channels are worth testing as part of your media strategy.
Understand how last-click attribution and platform-reported ROAS can miss the broader impact of emerging channels and lead to misinformed investment decisions.
Learn practical approaches to incrementality testing that help determine whether new advertising investments are generating additional business outcomes.
Discover how Marketing Mix Modeling (MMM) and incrementality testing work together to provide a more complete view of marketing effectiveness and support smarter budget decisions.
Can’t make it live? Register anyway and we’ll send you the recording.
We look forward to meeting you in the webinar.
