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Home / By business / DTC & Ecommerce
DTC & Ecommerce
Lifesight helps DTC and ecommerce teams see which marketing investments add demand, compare their next media mix and plan acquisition around incremental business growth, not platform-reported credit.
DTC & Ecommerce
The approach
Investigate incremental acquisition, understand how returns change as ecommerce spend grows and keep every media decision connected to business economics such as CAC, LTV:CAC and payback.
Run a geo experiment for a specific channel or investment change. Compare observed orders with a credible counterfactual, including uncertainty, so you know the incremental lift in orders and new customers, not just attributed conversions.
Use marginal ROAS and spend constraints to compare where acquisition budget could go next. Keep incremental revenue and incremental profit distinct when you evaluate growth.
Growth agents surface changes in channel performance and prepare an investigation or proposal. Agree the owner and checkpoint before acting on any recommendation.
How it works
Should we scale this acquisition channel?
The method, context and review stay connected at each step.
Define growth
Agree the outcome, measurement period and acquisition economics, including new-customer targets, CAC and LTV:CAC.
Investigate incremental impact
Use causal MMM, geo experiments and incrementality testing suited to the investment question.
Compare marginal returns
Review the potential of added spend and alternative allocations across channels.
Set the next move
Prepare a budget proposal with an owner and a decision checkpoint.
People + agents
Growth agents help surface relevant changes, develop the investigation and prepare plans or briefs. Your team defines the goal, reviews the evidence and sets the authority for supported actions.
A customer perspective
“For the first time, we could see the real impact of CTV on retail sales…”
Ashvin Melwani, CMO & Co-founder, Obvi
Built around your business
Work with Lifesight experts to establish your measurement program and put agents to work. Every engagement is scoped individually, with agreed responsibilities and ongoing support.
A few useful answers
Platform reports remain useful operational inputs. Lifesight provides both cross-channel measurement and incrementality-adjusted attribution, so channel and campaign numbers are read against causal evidence and can be used for business investment decisions.
Yes. Lifesight can bring in CRM, email and SMS, point of sale and marketplace data, so you can see halo effects from Amazon, Walmart and TikTok Shop on dot-com sales and avoid counting the same conversion twice.
Yes. You can agree on the target outcome series that best represents your business and the data available to support it. Avoid comparing different definitions as though they are the same metric.
Yes. Connected TV, YouTube, creator and other upper-funnel channels can be evaluated for incremental new customers and marginal returns, rather than last-click credit.
Agree the outcome and measurement window up front, read results with uncertainty ranges, and use causal MMM alongside experiments so decisions reflect longer-run impact, not one good week.
Use incremental evidence and marginal returns to explore a better ecommerce media mix, with the budget limits and review steps your business needs.
Give performance teams granular channel and campaign context informed by the broader measurement system, so daily work stays connected to business impact.
