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Performance & media teams
Use incremental evidence to investigate performance, compare budget choices and prepare changes your team can review and act on.
Performance & media teams
The approach
Use daily campaign context to prioritize investigation, then connect a proposed channel move to the broader evidence and practical limits.
Campaign context
Examine channel, campaign and ad-set estimates through incrementality-adjusted attribution. Compare consistent periods and definitions, keeping finer estimates distinct from independent causal proof.
The next allocation
Compare an alternative against the current mix using marginal response and agreed bounds. Explain what would move, why, and the estimated outcome range.
The handoff
Give the reviewer the changes, evidence and owner. Use supported workflows for authorized actions, then revisit the decision at the agreed checkpoint.
How it works
Which channel move deserves review?
The method, context and review stay connected at each step.
Investigate the signal
Start from a cue or a campaign question in context.
Review the basis
Check freshness, channel evidence and practical constraints.
Prepare a channel move
Connect the proposed change to marginal returns and assumptions.
Route for action
Use agreed review and authorization for supported execution.
People + agents
Agents help surface relevant changes, develop the investigation and prepare useful plans or briefs. Your team defines the goal, reviews the evidence and sets authority for supported actions.
Built around your business
Work with Lifesight experts to establish your measurement program and put agents to work. Every engagement is scoped individually, with agreed responsibilities and ongoing support.
A few useful answers
No. Those platforms remain execution environments. Lifesight adds cross-channel measurement, planning and workflow context.
The useful level depends on the method, available data and calibration. Agree the level of detail needed for the decision during scoping.
Yes, start with a defined creative question and its campaign context. Confirm the available granularity before assuming asset-level causal conclusions.
Adjusted attribution updates daily and supports weekly recommendations. Match your cadence to evidence freshness and the ability to act.
No. They are finer estimates informed by channel-level evidence and assumptions. Use appropriate experiments for a defined intervention that needs stronger validation.
