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Your-Marketing-Budget-Being-Wasted-Cover-scaled

4 min read

Is Half Your Marketing Budget Being Wasted. Can AI Fix It?

For years, last-click attribution lied to marketers. Discover how privacy changes exposed wasted ad spend,....
Beyond-Attribution-cover

4 min read

Beyond Attribution: Causality & Incrementality with Professor Kenneth Wilbur

Professor Kenneth Wilbur explains how using true causal experiments - instead of standard attribution -....
Everyone-Blames-Marketing-with-Lara-Schoisman-cover

4 min read

Everyone Blames Marketing with Lara Schoisman

In this episode, Lara Schmoisman discusses why marketing is often unfairly blamed for broader business....
The-Missing-Discipline-in-Performance-Marketing-with-Mark-Friedman-cover

4 min read

Making Marketing Make Sense to the CFO with Scott Davidson

CFO Scott Davidson reveals how finance and marketing teams can finally drop vanity metrics and....
Inside-the-Science-behind-Smarter-Marketing-Measurement-with-Professor-Ron-Berman-cover

4 min read

Unraveling the Future of Marketing Measurement and AI with Professor Ron Berman

Professor Ron Berman dives into the science behind smarter marketing measurement, exploring how AI and....
The-Missing-Discipline-in-Performance-Marketing-with-Mark-Friedman-cover

4 min read

Start with the P&L: The Missing Discipline in Performance Marketing with Mark Friedman

Mark Friedman explains why performance marketers must start with the P&L, adopting strict financial discipline....
Humans-of-Measurement_-Navigating-Modern-Marketing-Measurement-Cover

4 min read

Humans of Measurement: Navigating Modern Marketing Measurement with Professor Koen Pauwels

Dr. Koen Pauwels explains how modern marketing measurement is evolving past simple ROAS by utilizing....
Why-Marketing-and-Sales-Still-Dont-Align

4 min read

Why Marketing and Sales Still Don’t Align and What It’s Costing You with Tony Wiedenski

Tony Wiedenski explains how bridging the gap between sales and marketing and aligning their metrics....
When-Dashboards-Lie-with-Rohit-Maheswaran-cover

4 min read

When Dashboards Lie with Rohit Maheswaran

In this video, experts discuss why relying solely on standard marketing dashboards can be misleading,....
Mastering-AI-Search

4 min read

Mastering AI Search: The New Frontier for Brands with Niket Shah

Niket Shah explains the critical shift from traditional SEO to Answer Engine Optimization (AEO) and....
Smarter-Data-Inputs-for-Better-Algorithm-Performance

4 min read

Smarter Data Inputs for Better Algorithm Performance with Anni Salo

Anni Salo explains why high-quality, accurate data inputs matter more than just collecting large amounts....
Trust-Based-Selling-

4 min read

Trust-Based Selling: Uncovering the Truth to Drive Revenue with Ari Galper

Ari Galper challenges traditional aggressive sales tactics, arguing that prioritizing trust and genuine connection over....
The-Missing-Discipline-in-Performance-Marketing-with-Mark-Friedman-cover

4 min read

Start with the P&L: The Missing Discipline in Performance Marketing with Mark Friedman

Mark Friedman explains why performance marketers must start with the P&L, adopting strict financial discipline....
The-Missing-Discipline-in-Performance-Marketing-with-Mark-Friedman-cover

4 min read

Making Marketing Make Sense to the CFO with Scott Davidson

CFO Scott Davidson reveals how finance and marketing teams can finally drop vanity metrics and....
Everyone-Blames-Marketing-with-Lara-Schoisman-cover

4 min read

Everyone Blames Marketing with Lara Schoisman

In this episode, Lara Schmoisman discusses why marketing is often unfairly blamed for broader business....
Mastering-AI-Search

4 min read

Mastering AI Search: The New Frontier for Brands with Niket Shah

Niket Shah explains the critical shift from traditional SEO to Answer Engine Optimization (AEO) and....
When-Dashboards-Lie-with-Rohit-Maheswaran-cover

4 min read

When Dashboards Lie with Rohit Maheswaran

In this video, experts discuss why relying solely on standard marketing dashboards can be misleading,....
Why-Marketing-and-Sales-Still-Dont-Align

4 min read

Why Marketing and Sales Still Don’t Align and What It’s Costing You with Tony Wiedenski

Tony Wiedenski explains how bridging the gap between sales and marketing and aligning their metrics....
Smarter-Data-Inputs-for-Better-Algorithm-Performance

4 min read

Smarter Data Inputs for Better Algorithm Performance with Anni Salo

Anni Salo explains why high-quality, accurate data inputs matter more than just collecting large amounts....
Trust-Based-Selling-

4 min read

Trust-Based Selling: Uncovering the Truth to Drive Revenue with Ari Galper

Ari Galper challenges traditional aggressive sales tactics, arguing that prioritizing trust and genuine connection over....
Beyond-Attribution-cover

4 min read

Beyond Attribution: Causality & Incrementality with Professor Kenneth Wilbur

Professor Kenneth Wilbur explains how using true causal experiments - instead of standard attribution -....
Inside-the-Science-behind-Smarter-Marketing-Measurement-with-Professor-Ron-Berman-cover

4 min read

Unraveling the Future of Marketing Measurement and AI with Professor Ron Berman

Professor Ron Berman dives into the science behind smarter marketing measurement, exploring how AI and....
Humans-of-Measurement_-Navigating-Modern-Marketing-Measurement-Cover

4 min read

Humans of Measurement: Navigating Modern Marketing Measurement with Professor Koen Pauwels

Dr. Koen Pauwels explains how modern marketing measurement is evolving past simple ROAS by utilizing....
Your-Marketing-Budget-Being-Wasted-Cover-scaled

4 min read

Is Half Your Marketing Budget Being Wasted. Can AI Fix It?

For years, last-click attribution lied to marketers. Discover how privacy changes exposed wasted ad spend,....