Lifesight Trust Center
Trust, documented. Independently verified.
At Lifesight, we believe that privacy and precision should coexist. We empower marketing teams to effectively measure complex customer journeys and accurately determine incremental impact across every touchpoint. Our unified measurement is built to thrive in the post-cookie era, turning regulatory compliance into a competitive advantage.
Security & Compliance
We maintain a Privacy-First infrastructure designed to meet the rigorous demands of global enterprises, health and wellness restrictions, global data regulations, and financial institutions.
Trusted Globally: The Evidence of Impact
Trusted by 300+ organizations around the world, including Ikea, McDonald’s, Subway, Nurture Life, Sealy, and Costa Coffee. We have measured over $27B+ in ad spend with an average 9.8% sales lift across our client base.
Restoring Integrity to Marketing Measurement
The current landscape of marketing measurement is compromised by three systemic failures: platform self-reporting, the conflation of correlation with causation, and AI optimization focused on volume rather than value. This lack of transparency leads to billions in ad spend being allocated based on unverifiable data.
Lifesight was engineered to solve this crisis of confidence. Our platform operates on five non-negotiable commitments – rigorous standards designed to pass the most stringent audits from CFOs, CISOs, CMOs, and data scientists.
Global Support & Reliability
Lifesight provides world-class expertise across every time zone, ensuring your measurement engine never stops.
AI agents with guardrails.
MIA acts. MIA explains. MIA stays inside the lines you draw.
MIA is Lifesight’s family of Marketing Intelligence Agents – autonomous, but never unsupervised. Every agent operates inside customer-defined guardrails set during onboarding: spend ceilings, channel constraints, escalation thresholds, blackout windows. Below your thresholds, MIA can act. Above them, every action requires explicit human approval – with the model that produced the recommendation, the data that informed it, the alternatives considered, the confidence band, and the rollback path all on the same screen.
Every agent action, every prompt, every decision, every executed change is written to an immutable audit log. Exportable for SOX, internal audit, or your CFO’s sanity. Your data trains your models only. No customer data is ever used to train shared models, foundation models, or third-party systems. That commitment is contractual, not promotional.
Privacy-first architecture.
Causal measurement without surveillance. By design.
Lifesight does not require, store, or process user-level personal data to produce causal measurement. The platform is built on aggregated data architecture; no third-party cookies, no device fingerprinting, no identity stitching. Causal MMM and geo-lift incrementality were always designed to work at the aggregate level; we never had to retrofit privacy in.
Customer data is logically isolated and encrypted at rest (AES-256) and in transit (TLS 1.2+). Data residency is configurable across EU, US, UK, India, and Singapore. We honor right-to-erasure within contractual SLAs. Our Data Processing Agreement is available for review before any contract is signed. GDPR, CCPA, and HIPAA-ready, with a BAA available for healthcare customers.
Enterprise-grade security.
The security posture your security team would have built themselves.
Lifesight is SOC 2 Type II certified, ISO 27001 certified, and audited annually by independent firms. We run third-party penetration testing every year and make summaries available under NDA. The platform supports SSO/SAML, SCIM provisioning, role-based access control, and granular permissions. We operate to a 99.9% uptime SLA with a public status page and a published incident history.
Our incident response and breach notification procedures are documented and customer-accessible. Our complete sub-processor list is versioned and updated within 30 days of any change. For procurement teams, we maintain pre-completed CAIQ and SIG Lite questionnaires to compress vendor review timelines.
Your Future-Proof Measurement Stack
Designed for the privacy-first era, our platform is built to comply with evolving data protection regulations, safeguarding your data and future-proofing your marketing strategies.
Visit our Privacy Policy for more details on our data handling practices.
