Know What’s Actually Working in Your Marketing

Causal MMM, Incrementality testing & causal attribution, all in one platform, so you can plan, test, and measure with confidence.

The Leader in Unified Marketing Measurement

27B+

Ad Spend Measured

300+

Companies Trust Us

9.8%

Average Sales Lift

1

Unified Platform

Make Smarter Marketing Decisions

One Decision Loop. Run It Faster Than the Competition.

Every step powered by unified measurement, with agents doing the work. The faster you run the loop, the more you win.

OBSERVE

See everything

Every channel, online and offline, unified into one honest view.

Agents unify & clean data

ORIENT

Know what’s true

Unified measurement – MMM, incrementality & attribution – corrects the biased picture.

The Hard Part, Done Right

DECIDE

Choose the best move

Ask in plain English, agents recommend, backed by evidence and confidence.

Ask Lifesight + agents

ACT

Make it happen

Push to platforms in one click or let agents execute within your guardrails

Agents act for you

LEARN

Get sharper every cycle

Every test calibrates the model, so the next decision is better than the last.

Triangulation calibrates

Agentic Marketing Measurement

From Question to Action, in Minutes Not Months.

Ask a question in plain language. Lifesight’s agents read the causal model, surface the answer, and push the decision back to you with confidence intervals attached.

Question you ask

Answer Lifesight delivers

Incrementality

What’s Meta actually driving for us?

Platform numbers vs. causal impact

Causal measurement shows 38% of Meta-reported conversions are incremental. The rest would have happened without the spend.

Budget rules

What’s the right ceiling for a budget increase?

Absolute spend or efficiency-adjusted?

Your governance rules cap channel budget increases at 20% per quarter unless iROAS exceeds 2.8x. Lifesight checks this automatically before any recommendation.

Saturation

Are we hitting diminishing returns on any channel?

Where are we on the saturation curve?

Meta prospecting is at 74% saturation. YouTube sits at 45% with stronger marginal returns, so your next dollar works harder there.

Reallocation

Where should we shift budget to grow revenue?

Cross-channel reallocation impact?

Shifting $40K from Meta to YouTube projects +$125K incremental revenue at 88% confidence, based on your causal model, not platform estimates.

Validation

Can we prove the model before committing?

What test design validates the reallocation?

Lifesight designs a 3-week geo-lift test across 5 DMAs, calibrated to your causal model, so you validate the projection before moving a dollar.

Unsure Where to Start? Find The Blind Spots in Your ad Spend.

Stop guessing which channels are actually driving incremental growth. Get a free, personalized Measurement Gap Report to see exactly what you should test next.

Measurement Gap Calculator

Proven results that speak for themselves

Read full case study

11%
Higher revenue

11.7
Lower ad spend

“Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI.”

Gunter Neeb
Head of E-Commerce

Read full case study

5%
Lift in retail sales

95%
Accuracy confidence

“For the first time, we could see the real impact of CTV on retail sales, not just what we hoped it was driving.”

Ashvin Melwani
CMO & Co-founder

Built for teams that need decisions, not dashboards

For CMOs

“What’s working?” answered with causal proof, not opinions. Unified view across all channels. Forecast-driven planning. Board-ready reporting auto-generated by MIA.

For Performance Teams

Optimize budgets based on what’s actually incremental. Campaign-level causal insights. 1-click optimization to your ad platforms. Anomaly detection that catches what you’d miss.

For Finance Leaders

Marketing numbers you can sign off on. Incremental revenue. Payback periods. Profit contribution. All in P&L language. Auto-generated. Auditable.

For Agencies

One methodology across your entire client portfolio. Standardized measurement. Multi-client platform. Prove agency value with causal evidence, not platform reports.

Essential Resources for Your Success

White Papers

Running the Numbers
Stop optimizing for cheap first orders. Discover how to measure the marketing that creates long-term customer routines.
Download now

Marketing Measurement

Why Robyn and Meridian Aren’t Enough
Robyn and Meridian make open-source MMM accessible, but running them effectively still requires technical expertise, ongoing maintenance, and time. Here’s why modern teams need measurement that’s easier to use and act on.
Learn more

Research

The Marketing Context Graph

A practical framework for causal marketing measurement and auditable budget decisions.

Read the full paper

Frequently Asked Questions

What makes Lifesight different from traditional attribution tools?

Unlike traditional attribution tools that rely on single-touch or multi-touch models, Lifesight uses a unified measurement framework that triangulates insights from MMM, experimentation, and causal attribution. This helps eliminate bias from platform-reported metrics and provides a more accurate view of marketing effectiveness.

How does Lifesight help improve marketing ROI?

Lifesight improves ROI by identifying which marketing channels and campaigns create real incremental revenue. Instead of relying on surface-level metrics like ROAS, it measures causal impact so marketers can reallocate budgets to high-performing channels and reduce wasted spend.