“Did it work?” The 100-year-old question marketing still can’t answer
We measure everything, but know less than ever. Here’s why the ‘Holy Grail’ of attribution remains out of reach, and what to do about it.
The Marketing Measurement And Optimization Platforms Landscape, Q3 2026
Traditional attribution is broken. Discover how AI, causal testing, and agentic workflows are shaping the new era of marketing measurement.
The Model Can’t Turn An Orange Into An Apple: Professor Kenneth Wilbur on Humans of Measurement
UC San Diego’s Kenneth C. Wilbur discusses “incrementality washing” and why AI models can’t replace valid control groups in ad measurement.
Introducing Horizon: Lifesight’s Open-Source Marketing Forecasting Engine
Lifesight introduces Horizon, an open-source forecasting engine that enables teams to inspect, test, and improve the models behind marketing predictions and budget decisions.
10 Best Marketing Analytics Software Platforms in 2026
Find the best marketing analytics software for your business in 2026. Compare 10 leading platforms for unified measurement, attribution, AI insights, customer analytics, and budget optimization.
5 Best Unified Marketing Platforms (UMP) in 2025
Best unified marketing platforms of 2025 to streamline workflows, improve ROI visibility, and unify campaign, data, and automation efforts