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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Product Updates

Introducing the New Lifesight for Faster Decisions

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The latest thinking.

10 articles

Academy-Blog

4 min read

We Rebuilt the Measurement Academy for the Future of Marketing

The free, self-paced Foundations of Marketing Measurement course is designed for marketers who want to....
BCG-Cover-scaled

4 min read

The Marketing Incrementality Gap: What BCG’s Research Reveals

BCG research reveals 20% to 40% of marketing programs deliver no real lift. Calculate your....
Marketing-Analytics-Platform-scaled

4 min read

10 Best Marketing Analytics Software Platforms in 2026

Find the best marketing analytics software for your business in 2026. Compare 10 leading platforms....
measured-alternatives-scaled

4 min read

9 Best Measured Alternatives for Marketing Measurement in 2026

Evaluating Measured? Explore 9 leading measured alternatives that help brands measure marketing impact, optimize spend,....
Marketing-Context-Graph-Thumbnail-scaled

4 min read

What Is a Marketing Context Graph? A Full Guide

A Simple Guide to Causal Measurement and Auditable Budget Decisions....
Navigating-Modern-Marketing-Measurement-Cover-scaled

4 min read

How Marketing Measurement Is Changing with Prof. Koen Pauwels

Platform ROAS isn't enough. Learn how MMM, incrementality, and AI are changing measurement.....

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