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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Product Updates

Introducing the New Lifesight for Faster Decisions

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The latest thinking.

10 articles

Incrementality-Driven-Budget-Operating-System-scaled

4 min read

What Is an Incrementality-Driven Budget Operating System?

Measure true incremental lift, forecast future performance, and reallocate marketing budgets based on what actually....
Measure-mingle-cover-scaled

4 min read

Four Marketing Conversations I Haven’t Stopped Thinking About

Four honest takeaways on AI, authenticity, and measurement from our latest gathering of omnichannel marketing....
CTV-grew-up-scaled

4 min read

CTV grew up. Your measurement has to grow up with it.

CTV has evolved beyond an awareness play, but measurement hasn't kept pace. Discover how incrementality,....
Ensemble Forecasting

4 min read

Ensemble Forecasting

New research from Lifesight on how forecasting models get chosen, and what happened when we....
openai_lifesight_blog_featured_1600x840-1

4 min read

Introducing ChatGPT Ads Integration in Lifesight

ChatGPT Ads is the first ad channel to run inside an LLM, and the brands....
Marketing-Measurment-scaled

4 min read

Marketing Measurement Isn’t About More Data. It’s About Better Decisions.

Explore Ron Berman's insights on marketing measurement, experimentation, AI, and Unified Marketing Measurement for better....

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