Ensemble Forecasting Research, Now live on GitHub
Businesses set revenue targets, stock levels, and hiring plans around their forecasts. When a forecast misses, targets get reset, plans get redone, and leadership stops trusting the numbers. In August, we released research on combining models for business forecasts instead of betting on one. It found that an ensemble cuts those misses: fewer misses against […]
Introducing the New Lifesight for Faster Decisions
Here’s the odd thing about marketing today. You’ve got more data than ever. Platform reports, test results, forecasts, dashboards are everywhere. And yet the question that matters most still feels like a guess: where should the next dollar go? Think about your last budget meeting. You had a growth target, a fixed budget and a […]
Measure the Incremental Impact of Your RTB House Campaigns
Connect RTB House to Lifesight to see the incremental revenue your campaigns drive and plan budgets on incremental return, not platform-reported ROAS.
Ensemble Forecasting
New research from Lifesight on how forecasting models get chosen, and what happened when we compared picking a single model to combining several.
Introducing ChatGPT Ads Integration in Lifesight
ChatGPT Ads is the first ad channel to run inside an LLM, and the brands that measure it will be the ones who started measuring on day one.
Introducing MIA, agents that turn measurement into action
Marketing does not lack insights. It lacks decision velocity to act on them. MIA accelerates it.
Lifesight Spring 23 Updates: Unified Reporting, OOH Activation, Product-Led Growth to Boost Your Recession Marketing Playbook
Discover Lifesight’s Spring ’23 updates, designed to boost your recession marketing strategy with unified reporting and enhanced OOH activation.
Lifesight Adopts New Infra, Updates Features for Large-scale Campaign Measurability, Targeting Precision, Better UX and More
Enhance your marketing campaigns with Lifesight’s scalable infrastructure, precise targeting, and faster load times.
Going Beyond the Obvious: How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x
Discover precision targeting and lookalike segments that drive results. Reinvent your marketing strategies for better ROI. Learn More
Moda Open Beta Walkthrough: Newer Experiences for E-commerce brands
See what’s new in Moda with the open beta launch. We’ve added additional data and experience layers to enhance growth and retention for e-com brands.