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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Product Updates

Introducing the New Lifesight for Faster Decisions

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The latest thinking.

10 articles

Lifesight-in-Forrester-Landscape-scaled

4 min read

What marketing measurement needs to become in the AI era

Traditional attribution is broken. Discover how AI, causal testing, and agentic workflows are shaping the....
Marketing-Forecasting-Tools-1-scaled

4 min read

Top 10 Proven Marketing Forecasting Tools for Revenue & ROAS 2027

Discover the 10 best marketing forecasting tools for 2027 to predict revenue, boost ROAS, and....
Professor-Kenneth-Wilbur-on-Humans-of-Measurement-Cover-scaled

4 min read

The Model Can’t Turn An Orange Into An Apple: Professor Kenneth Wilbur on Humans of Measurement

UC San Diego's Kenneth C. Wilbur discusses "incrementality washing" and why AI models can't replace....
Holiday-Marketing-Strategy-

4 min read

Shoppers Are Getting Pickier This Holiday. Is Your Marketing Ready to Compete for Their Dollars?

Shoppers are trimming gift lists and comparing prices before they buy. Learn how to sharpen....
health-marketing-measurement

4 min read

Health Marketing Measurement: Why Attribution Fails Retail Health Marketers and What to Use Instead

Retail health media is expanding, but measuring its true impact is challenging. Learn why traditional....
why-Robyn-and-Meridian-is-not-enough-scaled

4 min read

Why Robyn and Meridian Aren’t Enough

Robyn and Meridian make open-source MMM accessible, but running them effectively still requires technical expertise,....

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