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How teams prove what drives growth.

See how teams bring measurement into real investment decisions, from retail growth to media planning.

Teams who use Lifesight

PUBLISHED CUSTOMER STORIES

What changed for Obvi and Seidensticker

“

For the first time, we could see the real impact of CTV on retail sales…, not just what we hoped it was driving.”

Ashvin Melwani

Ashvin Melwani
CMO & Co-founder, Obvi

Result

CTV drove a 5% lift in Walmart in-store sales.

“

Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results.”

Gunter Neeb

Gunter Neeb
Head of E-Commerce, Seidensticker

Result

Revenue 11.5% above target on 11.7% less ad spend.

In the story library

More perspectives to explore.

How Lifesight causal-based MMM drove record BFCM sales for a DTC Beauty brand

How Lifesight helped a Home accessories brand 4X sales during BFCM period

How Lifesight’s iROAS optimization boosted iRevenue by 45% for a omni-channel Retailer

How Lifesight drove 32% Incremental Revenue for a Omni-Channel Retailer

How a $1B Gaming company drove 8% incremental revenue using Lifesight MMM

How a leading Retail Brand drove 28% ROI uplift with advanced MMM and Causal Inference

Keep exploring.

Platform

Unified measurement

Connect causal marketing mix modeling, incrementality testing and adjusted attribution. Understand the impact of your investment, test what matters and bring stronger evidence into your next move.

Solutions

Solutions

Find the right approach for your growth question, your team and the way your business works.

Services

Services

Bring together causal measurement, AI agents and Lifesight experts in an engagement shaped around your business. Agree the work, responsibilities and support you need.