For the first time, we could see the real impact of CTV on retail sales…, not just what we hoped it was driving.”
Ashvin Melwani CMO & Co-founder, Obvi
Result
CTV drove a 5% lift in Walmart in-store sales.
“
Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results.”
Gunter Neeb Head of E-Commerce, Seidensticker
Result
Revenue 11.5% above target on 11.7% less ad spend.
In the story library
More perspectives to explore.
How Lifesight causal-based MMM drove record BFCM sales for a DTC Beauty brand
How Lifesight helped a Home accessories brand 4X sales during BFCM period
How Lifesight’s iROAS optimization boosted iRevenue by 45% for a omni-channel Retailer
How Lifesight drove 32% Incremental Revenue for a Omni-Channel Retailer
How a $1B Gaming company drove 8% incremental revenue using Lifesight MMM
How a leading Retail Brand drove 28% ROI uplift with advanced MMM and Causal Inference
Keep exploring.
Platform
Unified measurement
Connect causal marketing mix modeling, incrementality testing and adjusted attribution. Understand the impact of your investment, test what matters and bring stronger evidence into your next move.
Solutions
Solutions
Find the right approach for your growth question, your team and the way your business works.
Services
Services
Bring together causal measurement, AI agents and Lifesight experts in an engagement shaped around your business. Agree the work, responsibilities and support you need.