How Lifesight helped a Home accessories brand 4X sales during BFCM period

increase in iROAS

reduction in iCPA

inrease in incremental sales

higher YOY iRevenue

IN THIS STORY

The Objective
The Challenge
The Solution
Conclusion

The Objective

A leading home accessories and décor brand wanted to refine its media strategy for the upcoming BFCM, but shifting consumer behaviors and outdated data from last year’s campaign posed a challenge. The brand needed to understand which recent top-selling products were driving incremental sales and adjust its overall media mix to improve ROI.

The Challenge

Outdated data from previous campaigns hindered strategic decisions.
Difficulty identifying top-selling products driving incremental sales.
Inefficient media mix leading to suboptimal ROI.

Thanks to Lifesight’s incrementality testing, we could clearly identify which campaigns were driving real growth. This insight allowed us to optimize our entire media mix and achieve record sales during BFCM.

Head of Marketing, Home Accessories & Décor Brand with $2.5M monthly marketing spend

The Solution

Lifesight deployed its Unified Marketing Measurement (UMM) platform to build a custom model using past data to quantify the incremental impact of campaigns through MMM. The brand then conducted geo tests to align the model with current consumer behavior. By assessing the recent performance of products and campaigns, they identified which ones drove true incremental sales. Lifesight used these insights to calibrate and optimize the brand’s media mix, reallocating spend to the most recent effective channels and campaigns (products). The incrementality test enabled the brand to double down on channels and tactics to drive higher incremental sales during the BFCM sale period.

Conclusion

By leveraging incrementality testing and realtime insights, Lifesight enabled the brand to optimize its media mix and target campaigns driving true incremental sales, leading to a significant boost in performance during BFCM.