How Lifesight drove 32% Incremental Revenue for a Omni-Channel Retailer

increase in iRevenue

increase in in-store conversions

reduction in iCPA

IN THIS STORY

The Objective
The Challenge
The Solution
Conclusion

The Objective

A leading U.S. omni-channel retailer aimed to optimize in-store and e-commerce conversions, drive full-price transactions, and acquire new customers without deep discounting. To understand key success levers and maximize ROI, they partnered with Lifesight to leverage a Unified Marketing Measurement (UMM) framework to optimize omni-channel performance.

The Challenge

Difficulty increasing both in-store and e-commerce conversions.
Reliance on discounting strategies to acquire new customers.
Inefficient budget allocation across various marketing channels.

Lifesight’s Unified Marketing Measurement and RFM Analysis gave us the insights we needed to drive meaningful results across both our online and offline channels. Their datadriven approach helped us better understand and serve our most valuable customers.

Head of Marketing, Omni-channel Retailer with $4.5M monthly marketing spend

The Solution

Lifesight deployed a custom Marketing Mix Modeling (MMM), integrating online and offline data from various touch points (e.g., social media, display, in-store promotions).

By assessing the incremental and marginal impact of each marketing channel, tactic and campaign, the retailer adjusted its strategy. Lifesight’s causal based MMM helped double down on campaigns with full-price transactions to drive more incremental revenue. This approach led to a more profitable customer acquisition strategy while improving overall marketing effectiveness.

Conclusion

Lifesight’s UMM helped the retailer optimize in-store and online conversions, allocate budget efficiently, resulting in a 32% increase in incremental revenue and a stronger acquisition strategy.