Glossary

Sales Attribution identifies and assigns value to the marketing touchpoints that lead to a sale,....

Cost per mille (CPM) is an advertising metric used to measure the cost incurred by....

In-app bidding, or mobile header bidding, enables app publishers to auction ad space to multiple....

Organic CTR is an SEO metric used to measure the percentage of users who click....

Repeat Purchases Rate measures the success of a company in retaining customers, with the number....

Boost your bottom line with the Incremental Revenue. Measure additional earnings from increased sales and....

Media Efficiency Ratio (MER) is a metric that quantifies advertising campaign profitability by examining its....

Gross Merchandise Volume (GMV) measures the total value of products sold on an e-commerce platform....

A Test Group is a segment of the target audience exposed to a specific marketing....

Effective Cost per Mille (eCPM)is a measure that expresses the cost-effectiveness of the advertising campaign....

Remarketing is the strategic process of reaching past website visitors to encourage transaction completion.....

Attribution touchpoints are pivotal moments in a customer's journey where they engage with a brand,....