Glossary

Cost of Sales (COS) is a key operational metric used in ecommerce to measure the....

Impression fraud is a dishonest practice that generates artificial views of an ad by using....

A push notification is a brief alert or message sent to a device's notifications bar....

Assess email campaign effectiveness with Clicks Per Unique Subscribers. Measure customer engagement and marketing strategy....

A Multichannel Video Programming Distributor (MVPD) is a service that provides multiple television networks or....

Native Integrations are built-in connections between software applications that enable seamless data exchange and functionality,....

Referral traffic drives qualified visitors to your e-commerce site from direct links on other platforms,....

Open rate is a vital email marketing metric showing the percentage of recipients who opened....

Track SEO health with Coverage Issues metrics. Measure index problems encountered by Googlebot, ensuring website....

Weekly Active Users (WAU) tracks user engagement in e-commerce and digital media user engagement over....

Non-Incremental Conversions are sales or actions that would have occurred regardless of specific marketing efforts,....

Abandoned Cart (AC) refers to the phenomenon where online shoppers add items to their virtual....