Glossary

The Gross Rating Point (GRP) measures the exposure level of advertising, quantifying the total delivery....

App Conversion from Product Card View to Favorite in e-commerce is the act of customers....

Blended ROAS (Return on Advertising Spend) is used to measure the success of an ad....

Cost per Unique Visitor (CPUV) is a metric that calculates the advertising spend per individual....

(ARR) Annual recurring revenue is a measure of long-term revenue predictability that captures the value....

Customer Lifetime Value (CLTV) is an ecommerce metric representing the total value of a customer....

View-through rate (VTR) is the percentage of users who view an ad and perform a....

Pre-Post Analysis is a method of comparing the performance of an ecommerce website before and....

Optimize marketing strategy with Advertising Spend. Measure financial commitment to advertising campaigns, enhancing visibility and....

User Acquisition (UA) is a digital marketing strategy where e-commerce focuses on attracting, onboarding, and....

Measure content engagement with Amplification Rate. Gauge content sharing frequency and audience visibility to optimize....

Ecommerce Conversion Rate (ECR) assesses conversion strategies by measuring the ratio of website visitors who....