Glossary

Engagement Rate per Post is a key social media metric that measures the amount of....

Algorithmic (data-driven) Attribution uses machine learning to assign value to each marketing touchpoint, offering a....

Understand your Advertisement Cost of Sale. For better ROI analysis, measure expenses on paid online....

Assess marketing effectiveness with Incremental Conversion. Measure uplift in sales or conversions from campaign changes....

Post-Purchase Email Engagement is the interaction a consumer has with emails from a brand after....

Total Organic Traffic is an SEO metric that measures the number of visits to a....

Total Ad Spend gauges advertising expenditure in e-commerce. It encompasses costs from various channels, offering....

Premium Video on Demand (PVOD) offers early access to movies before regular VOD platforms, bridging....

Abandonment Rate is an ecommerce metric that reflects the percentage of customers that leave an....

Gross Sales is the total revenue in a specific period before any deductions related to....

Average the total number of Comments per post on social media to measure customer engagement,....

A conversion in Ecommerce refers to the process of turning an online website visitor into....