Glossary

Software Development Kit (SDK) is a set of software tools used to develop applications for....

The Urchin Tracking Module (UTM) is a method utilized for tracking the detailed source of....

Differential Privacy (DP) is an algorithmic strategy to provide privacy assurance and anonymity in statistical....

A Drip Campaign is a series of automated marketing messages sent over time to nurture....

Total Likes is an important Social Media Metric used to measure the total count of....

Total Traffic from Social Media is an ecommerce metric that shows the number of visits....

A Conversion Path is a process consumers traverse from awareness to the purchase decision in....

A Brand Lift Survey measures the effectiveness of advertising by assessing changes in brand awareness,....

Unique Livestream Viewers are distinct individuals who watch an online live event on a specific....

Cost per 2-second video view (CPAV) measures how much money you are paying for each....

Cost Per Action (CPA), aka Cost Per Acquisition, measures advertiser expenses for driving user actions,....

Email Deliverability is the ability of an email to be properly received by a recipient's....