Glossary

Attribution Weighting assigns the value of each user touchpoint before conversion, aiding marketers in optimizing....

eCommerce, or electronic commerce, refers to buying and selling goods and services online, offering an....

The Google Advertising ID (GAID) is a unique string aiding in mobile app user identification....

The Identifier for Advertising (IDFA) is a unique identifier assigned to a device by Apple....

CSAT (Customer Satisfaction Score) is a critical indicator that measures a customer's satisfaction with a....

Boost your ecommerce site's performance with A/B testing! Optimize web elements for better conversions and....

Assess website effectiveness with Conversion Rate. Measure proportion of visitors completing desired actions, optimizing ecommerce....

Blended CPA (cost per acquisition) is a metric used to measure the total cost of....

Lifetime Value (LTV) in e-commerce measures average customer relationship duration, crucial for CRM decisions, revealing....

Obtain insights into your company’s social media costs to keep track of budgeting and maintain....

Attribution Fraud is the fraudulent attribution of conversion credit to a source that didn't play....

In-app purchase (IAP) allows users to buy digital goods within a mobile app, enhancing user....