Glossary

Customer Retention Cost refers to the total cost that an E-commerce business incurs in retaining....

Attribution vendors track customer behavior across channels, determining which marketing efforts drive conversions and assigning....

Click spam in e-commerce involves creating fake traffic by generating fake clicks, often automated, to....

Average Session Duration is a metric that measures the average amount of time someone spends....

Cost per Mille (CPM) is an advertising metric that represents the cost of 1,000 advertisement....

Mobile Ad Fraud is a deceptive tactic employed to siphon advertising budgets in mobile advertising....

Video on demand (VOD) enables users to watch content at their convenience, revolutionizing telecasting with....

Click Validation is vital in e-commerce and digital ads, and verifies genuine clicks from fraudulent....

Cost per visit measures how much an advertiser pays for each website visit via various....

Webhooks, or HTTP callbacks, are automated messages in e-commerce triggered by specific events, delivering real-time....

Daily Active Users (DAU) is a vital metric for e-commerce and digital products, representing unique....

Total email sent measure the volume of emails dispatched in a campaign, aiding marketers in....