Glossary

Quality score assesses ad campaign effectiveness on eCommerce platforms by evaluating ad, keyword, and landing....

Uninstall Rate refers to the percentage of users who remove an ecommerce app from their....

The Adstock Effect measures the prolonged impact of advertising on consumer behavior over time, recognizing....

Measuring the number of unique email clicks allows for a more accurate assessment of the....

In eCommerce, user loyalty, or customer loyalty, reflects customers tendency to return for repeat purchases,....

Measure service efficiency with Average Ticket Resolution Time. Quantify the time taken to resolve customer....

The Average Number of Reviews per Item (SKU) represents the overall count of reviews collected....

Limit Ad Tracking is a privacy feature that allows users to restrict advertisers from collecting....

Test and Control methodology is an analytical process used to measure the effectiveness of changes....

"Average Orders Per month per customer" refers to the average number of orders placed by....

Earnings Per Click (EPC) is a vital metric for affiliate marketers, revealing the average earnings....

Visits per user is an ecommerce metric that calculates the average number of visits that....