Glossary

Email Conversion Rate (ECR) is the percentage of recipients who perform a desired action after....

Audience Growth Rate (AGR) is a measure of how rapidly an eCommerce platform expands its....

Email Engagement Rate is a key performance measure that demonstrates how recipients interact with an....

A Mobile Measurement Partner (MMP) is a third-party data provider that monitors and measures user....

Average Order Value (AOV) is a metric used by ecommerce businesses to measure the average....

Returned customers are a vital CRM metric, that tracks repeat purchases. They gauge loyalty, aid....

Total Email Clicks measure the success of your email campaigns by tracking the number of....

Churn rate is an important metric that helps measure the attrition or customer loss rate....

Uninstalls in e-commerce signify users removing an app, indicating satisfaction or dissatisfaction. High rates may....

Cross-Device Tracking is the process of collecting user-level data as users interact with an application....

Baseline Conversion measures the rate of conversions that occur naturally without any additional marketing efforts,....

A Position Based Attribution Model credits both the first and last touchpoints in the buyer's....