What is Uninstalls?

Uninstalls in the context of ecommerce refers to the act of customers removing a particular ecommerce application from their devices. This is often a significant metric that online sellers closely monitor as they provide insights into customer satisfaction. A high number of uninstalls tend to indicate dissatisfaction among users, such as a non-intuitive user interface, lack of required features, technical issues, or better alternatives. In contrast, a lower number signify overall customer happiness and continuity of the business-customer relationship.

Formula

There isn’t a universal formula to compute uninstalls, but they are typically counted as absolute figures, namely the aggregate number of uninstalls over a given period.

Example

Suppose you launch an ecommerce app and accumulate a total of 5,000 downloads over a month. If, at the end of the month, 100 users have uninstalled the app, your total uninstalls would be 100, irrespective of how many users are currently active.

Why is Uninstalls important?

Monitoring Uninstalls is crucial as it affords insights into users’ dissatisfaction that could stem from various factors. It aids in identifying significant issues in your app, whether related to the user interface, transaction processes, customer support, etc. This metric is pivotal to customer retention strategies and app improvement plans.

Which factors impact Uninstalls?

Uninstalls are typically influenced by several factors, such as app performance, usability, loading time, visual appeal, regular updates, customer support effectiveness, and ever-growing competition in the digital market.

How can Uninstalls be improved?

To reduce the uninstall rate, ensure your app delivers a smooth and engaging user experience. Regularly update features based on customer feedback, optimize customer support, and carry out routine technical maintenance. Additionally, targeted push notifications and reintroduction of dormant users through special offers can help minimize uninstalls.

What is Uninstalls’s relationship with other metrics?

Uninstalls have a reciprocal relationship with app downloads, active users, and engagement rate. High uninstalls can lead to low app downloads, a decrease in active users, and a low engagement rate, adversely affecting an ecommerce business’s overall performance. Simultaneously, a high uninstall rate could also reflect negatively on customer lifetime value and customer retention rate.