Invisible Digital Transactions
A customer sees your ad, orders at the drive-thru, taps a card, and leaves. The conversion is invisible to every digital measurement tool you own, which quietly lets app orders stand in as a biased, non-representative slice of your traffic.
The Franchisee Ad-Fund Fight
Franchisees contribute to a national advertising fund and want proof that the campaign actually moved their specific store. Without a causal, store-level number, the annual argument runs on anecdote and politics rather than evidence.
Aggregators Own the Customer
Delivery aggregators take a commission, own the customer relationship, and claim the credit. They act as your distributor, your competitor, and an aggressive claimer of credit for demand you created.
