Glossary

Optimize ad spend with Return on Ad Spend (ROAS). Measure advertising campaign effectiveness, maximize returns,....

A treatment group is a quantifiable set of users in an A/B testing scenario, exposed....

Attribution Credit allocates the value of a conversion to different marketing touchpoints, helping to understand....

Segmentation Analysis divides a market into distinct groups based on characteristics or behaviors to tailor....

Time-decay attribution is a multi-touch attribution model that assigns more credit to touchpoints closest to....

Customer base growth rate is an essential metric for any ecommerce business. It helps gauge....

Net Revenue refers to a company's total sales earnings after deductions of discounts, returns, and....

Attribution Reporting is a complex process analyzing which touchpoints lead to a user's desired actions....

The K-Factor in e-commerce measures viral growth by assessing how many referrals each user generates,....

An annual subscription is a contractual agreement which obligates customers to pay an upfront fee....

The AOV of App Purchases (Average Order Value) refers to the average amount spent each....

A fraudulent activity where fake engagement events are created in mobile apps without actual user....