Glossary

Third Party Data is aggregated user information collected by external organizations, providing broad audience insights....

Uncover reasons for abandoned orders in your app to enhance user experience and increase conversion....

Replies to Reviews%, Replies to reviews provide insights into the level of customer care of....

The new customers metric assesses first-time purchases. Essential for CRM, it measure acquisition success, marketing....

How important are repeat customers for ecommerce businesses? Discover the formula, example, why it’s important....

Programmatic advertising involves the automated purchasing and selling of online advertisements in real-time.....

Customer Engagement Score (CES) quantifies customer interaction with a service or product, aiding e-commerce in....

Mobile bounce rate is the percentage of mobile users who leave an ecommerce website after....

Retention rate in e-commerce indicates the percentage of retained customers over time, reflecting loyalty, satisfaction,....

Add to Cart rate on a Website refers to the percentage of site visitors who....

Ad click-through rate (CTR) is a measure of how many times an advertisement (ad) is....

Customer Acquisition Cost (CAC) is the total cost to acquire a new customer through sales....