Glossary

U-shaped attribution is a marketing term that refers to attributing 40% of conversion credit to....

Install fraud, prevalent in ecommerce, involves manipulating app installation data using bots or false attribution....

Client-side tracking collects user data directly from their browser, capturing interactions and behaviors for analytics....

A Zero-Sum game is a mathematical representation of a situation where any gain of one....

Revenue Churn Rate measures changes in a business revenue from existing customers, indicating the amount....

In e-commerce, tracking Accumulated Return on Investment (ROI) is vital. It gauges total profit relative....

App Conversion Rate (ACR) is the ratio of users who perform a desired action to....

Click Hijacking is an unethical cyber activity of redirecting or stealing user clicks to divert....

Agency Costs in e-commerce resolve conflicts between shareholders and the management. Includes direct monitoring and....

Ad Rank is an auction-based metric in which advertisers compete for placement in search engine....

Privacy Set Intersection (PSI) is a cryptographic technique that assists in secure multi-party computations.....

CPA fraud refers to dishonest actions undertaken to falsely increase the perceived performance of a....