Glossary

Attribution Window refers to the timespan during which a conversion event can be attributed to....

Geo Testing is an approach to gauge the geographical interaction of users towards a product....

An application (App) is software for mobile or web platforms, serving various purposes like games....

Net Revenue Retention (NRR) measures the changes in recurring revenue over a given period for....

Universal links seamlessly redirect users from web browsing to app usage, enhancing user experience by....

MMM Time Series Analysis is a method that evaluates trends and cycles in historical marketing....

Attribution Software is a tool that determines the roles of different touchpoints in the conversion....

AOV of First Purchases is the average amount spent by a customer on their initial....

A Bid Request is vital in programmatic advertising, as publishers offer ad space to advertisers....

Time Series Forecasting predicts future values based on historical data trends, patterns, and seasonal variations....

Gross profit is the net sales revenue of an ecommerce company after the subtractive direct....

Incremental Sales Lift measures the additional revenue generated by a marketing campaign, revealing its effectiveness....