Glossary

Macro Conversion is a key completed activity on a website that directly contributes to the....

Randomized Controlled Trial (RCT) is a research strategy where participants are randomly assigned to two....

Cost per Email Click (CPC) is a useful email metric that measures the price paid....

Purchase Frequency measures how often a customer makes a purchase within a specific period, indicating....

Cost per Follower is a metric that measures the effectiveness of social media marketing, allowing....

Total posts in period is a social media metric used to determine the amount of....

Paid Media involves paying for advertising space or promotion to reach a wider audience, including....

The Advertising to Sales Ratio evaluates advertising effectiveness by comparing revenue to advertising expenditure, and....

In e-commerce, Sessions tracks a user's interactions within 30 minutes. It includes browsing, cart activity,....

A marketing attribution model that evenly distributes credit among all touchpoints a consumer interacts with....

Enhance mobile monetization with Offerwall features. Engage users, offer incentives, and drive in-app purchases effectively....

Server to Server is a technology and process in which two servers communicate directly without....