Glossary

In e-commerce, publishers distribute product/service content to consumers. They range from advertisers to affiliates, pivotal....

Average Abandonment Order Value on website is the average value of products left unpurchased in....

Order volume refers to the total number of customer orders an ecommerce business receives in....

A Mediation Platform is a digital solution that helps manage online ad space, optimizing ad....

In game purchases let players buy virtual items within video games, using real currency or....

It refers to Conversion Attribution of a buyer's journey to multiple touch points, explaining each....

Marketing Effectiveness is the measure of how marketing efforts directly contribute to enhanced sales performance.....

App Bounce Rate constitutes the rate of users who leave an app after using only....

Total subscription sales is an ecommerce metric that measures the total revenue generated from a....

First-Touch Attribution assigns 100% revenue credit to the first encounter enabling a customer’s conversion.....

MMM Reporting is a statistical tool used to measure and predict the impact of marketing....

Click to Install Time measures the duration between when a user clicks on an ad....