Glossary

App monetization is a strategy to earn revenue from a mobile application through various methods....

Add to Favorite' rate in the app is the percentage of users who mark items....

Pay-per-Click (PPC) is an internet marketing model where advertisers pay each time a user clicks....

Organic Visibility measures how visible a website is in organic search results when a related....

Email Bounce Rate is the percentage of sent emails that fail to reach the recipient's....

Likelihood to Purchase is an e-commerce metric predicting the probability of prospective customers buying a....

Second Party Data is user data shared directly between trusted partners, offering valuable insights that....

Pages per session, also known as page depth, measures the average number of pages viewed....

Offline Attribution is a marketing approach that acknowledges and tracks offline conversions resulting from online....

A Walled Garden is a closed digital ecosystem where the operator controls user interaction, content,....

Zero Inventory is a retailing model where sellers only purchase products after the customers have....

A Control Group refers to a separated, unexposed segment used as a baseline to measure....