Glossary

Link Tracking is a marketing and analytical tool used to monitor and assess the effectiveness....

Average Customer Spend is the average amount of money each customer spends per transaction on....

A Blocklist (Blacklist) is a list of entities denied access or privileges due to suspicious....

The bottom line, a critical e-commerce metric, reflects business's overall profitability. It calculates net income....

Cost per click (CPC) is a metric used to measure advertising effectiveness and track online....

Average Sales per Customer is a vital CRM metric, indicating customer acquisition and service. It....

Zero marginal cost is the concept that the cost of producing one unit of production....

Equal Attribution is a model that evenly distributes credit for a sale to all touchpoints....

Postback URL enables third-party servers to relay user actions, like app installs or form submissions.....

Average Revenue Per User (ARPU) is a standard revenue metric that measures the money generated....

Marketing Mix Optimization (MMO) is the process of adjusting marketing elements to achieve optimum business....

Click redirection in online ads and e-commerce redirects users to different pages. Methods vary based....