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Glossary

Learn the A to Z of Marketing

4 min read

Followers Churn Rate

Followers churn rate is an important metric for measuring customer retention on social media -....

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Advertiser

An advertiser is an individual or entity that promotes products or services to potential clients,....

4 min read

Sales tax

Sales tax is a government-imposed charge on goods and services, varying by jurisdiction. In e-commerce,....

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Exit rate

Exit rate is the percentage of visitors who leave your website from a specific page,....

4 min read

Organic Reach

Organic Reach is a measure of how many people saw your post on social media....

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App Store Optimization

App Store Optimization (ASO) is a process of enhancing an application’s visibility within the app....

4 min read

Share of Paid Traffic

Share of Paid Traffic is a metric used to easily understand how much traffic the....

4 min read

Units per transaction (UPT)

Units per Transaction (UPT) is an ecommerce metric that measures the average number of items....

4 min read

Hold rate

Hold rate is the percentage of customers who add items to their cart but then....

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Impressions per post

Impressions per post gauge social media content performance, aiding in ROI optimization for e-commerce by....

4 min read

Total Email Opens

Total Email Opens measures how many times emails sent out by an ecommerce business have....

4 min read

Traffic from Paid channels

Traffic from Paid channels is the amount of visits a website receives from paid marketing....