Glossary

Audience Size is the total number of unique individuals who view, interact, or receive a....

Quantitatively assess marketing impact with Incrementality Testing. Compare consumer behavior between controlled and test groups....

Digital Out-of-home (DOOH), a modern advertising method, employs digital media in transportation hubs, retail stores,....

Audience Engagement is a measure of the involvement, interaction, intimacy, and influence between brand and....

Cart Abandonment Rate (CAR) on website is the percentage of digital shoppers who leave without....

In-app header bidding is a programmatic advertising strategy for mobile apps that enhances ad monetization....

Cost per order (CPO) is a metric that measures the cost required to acquire a....

Backlinks, vital for SEO, are hyperlinks from other sites to yours. They gauge your website's....

Attribution Data is the information that helps track and attribute conversions to specific marketing activities.....

Referral rate is a crucial metric for e-commerce businesses, as it helps to gauge the....

Deep linking is a practice in ecommerce that directs users to a specific web page....

Server side tracking collects user data directly from the server, offering more accurate and secure....