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The In-Store Blind Spot

Why platform measurement isn’t enough for retail brands, and how to optimize marketing budget for in-store sales. The majority of retail revenue still happens in stores, but the majority of retail measurement is still built for screens.

Unified Marketing Measurement for Retail

Causal Marketing Mix Modeling

Looks at the whole media mix against total sales over time, including revenue retail partners report back through point-of-sale or syndicated data. It is the backbone for setting cross-channel budgets.

Geo-Based Incrementality Testing

Isolates whether a campaign caused incremental revenue by concentrating media in treatment markets and comparing results to carefully matched control markets.

Incrementality-Adjusted Attribution

Ranks individual tactics and creative, calibrated by the causal coefficients established in geo-lift testing and causal marketing mix modeling. This ensures day-to-day optimization decisions stay anchored to what already proved works