Glossary

Advertising Elasticity is a metric that measures the responsiveness of sales volume to changes in....

Analyze user activity with Account Visits. Gauge the behavior of registered customers for enhanced e-commerce....

Apps & Services Costs in eCommerce are expenses associated with integrating, maintaining, and optimizing third-party....

View Through Attribution measures the impact of ad impressions that did not result in immediate....

Ad impressions are an important metric used in e-commerce that measure the total number of....

Analyze user engagement with Visits per Visitor. Measure average website accesses per user, indicating customer....

Total Reach is the sum of people who have seen your content, making it an....

Probabilistic modeling analyzes uncertainties in outcomes, aiding in understanding customer behavior, sales forecasting, and decision-making....

The web to app conversion rate is vital for e-commerce businesses. It shows how many....

Dynamic Links are changeable URLs that direct different users to various locations based on specific....

A Post-Purchase Survey collects feedback from customers after a purchase to gauge satisfaction, identify issues,....

App Order Gap Analysis is a systematic methodology that evaluates the disparity between ecommerce mobile....