Glossary

Integrated Marketing combines multiple marketing channels and strategies to deliver a unified and consistent message....

Average Response Time (ART) in e-commerce gauges how quickly a website responds to user actions,....

Monthly Recurring Revenue is a predictable income generated from an established customer base in any....

Social media engagement is the interaction that occurs on social media platforms between brands and....

Lift Analysis is an insightful ecommerce metric that measures the direct impact of a specific....

Cost per Session (CPS) measures the average cost per user visit on an e-commerce website,....

Marketing Mix Modeling (MMM) is a method that helps quantify the impact of different marketing....

Average App Rating Score is the mean rating that users attribute to an app, showing....

Key Performance Indicator (KPI) is a measurable metric that evaluates effectiveness in achieving specific goals.....

SKAdNetwork (SKAN) is Apple's privacy-centric tool for attribution of mobile app installs and related events.....

Viral reach is a metric of social media performance used to gauge how many times....

Brand Lift measures the improvement in consumer perceptions and awareness of a brand resulting from....