Glossary

Time on Site (TOS) is the average duration visitors spend on an e-commerce site before....

Gross margin is the percentage of total sales revenue that a company retains after incurring....

Multi-Touch Attribution (MTA) is a method for tracking users’ engagement across various touchpoints in their....

Privacy-preserving technologies (PPTs) safeguard sensitive data while maintaining its utility, vital for protecting information during....

A custom attribution model in e-commerce and digital marketing allocates credit for sales based on....

Bounce rate is an important metric to measure the effectiveness of a website’s overall performance.....

Email Click-through Rate measures how many recipients click a link in an email, indicating engagement....

Enhance user experience with the 'Add to Cart' feature in e-commerce platforms. Allow shoppers to....

Quantify email campaign expenses with Email Marketing Costs metric. Include mailing services, software, labor, and....

Mobile Attribution monitors and measures a user’s activity on marketing channels through a mobile device.....

An ad unit, in ecommerce, is a defined space on a webpage that holds promoted....

Over The Top (OTT) in eCommerce delivers product content directly to consumers over the internet,....