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Lifesight MCP

Get answers from your measurement inside Claude and ChatGPT.

Connect a compatible AI assistant to Lifesight through Model Context Protocol, so marketing questions can draw on your measurement context.

Teams who use Lifesight

The approach

Your assistant can work with your measurement context.

Connect Claude or ChatGPT to Lifesight with secure, read-only access. Bring a concrete question, then review the evidence behind the answer.

Connect

Authorize the right read access.

Sign in through OAuth from Claude or ChatGPT. Your access mirrors your Lifesight workspace permissions. Check what the connection can see before you rely on an answer.

Ask

Give the assistant a business question.

Specify the outcome, period and scope you want to understand. Ask it to explain your results or help you prepare for a planning meeting. Or start from a ready-made prompt in the Skills Library.

Verify

Read the answer with its sources and limits.

Review the evidence, assumptions and available read access. Every request is recorded in a full audit trail, so your team can see who asked what.

Before and after Lifesight MCP

From waiting on reports to asking in Claude or ChatGPT.

Get answers in minutes, in the assistant your team already uses, with security built in.

Before

Answers take days.

After

Answers take minutes.

How it works

Connect. Retrieve. Review.

Summarize the evidence for our budget review.

Each step keeps the answer tied to your measurement, with read-only access.

Connect Claude or ChatGPT

Follow the setup guide and sign in with OAuth.

Ask a scoped question

Include the business outcome, period and relevant plan context.

Retrieve available evidence

The assistant reads only what your workspace permissions allow.

Review the response

Check assumptions and evidence before acting; this example is read-only.

People + agents

Your assistant reads. Your team decides.

The connected assistant retrieves available measurement context through authorized read access. It cannot make changes, so your team checks the answer and makes the call.

Use this prompt library to ask your first MCP questions.

Measurement expertise that stays close to the work

Built around your business

Expertise that stays close to the work.

Work with Lifesight experts to establish your measurement program and put agents to work. Every engagement is scoped individually, with agreed responsibilities and ongoing support.

A few useful answers

Before your next move.

What does MCP mean?

Model Context Protocol. It is a standard way for AI applications to connect with tools and data sources.

No. Access is read-only at launch and mirrors your Lifesight workspace permissions. Every request is recorded in an audit trail.

Use the current Lifesight MCP setup page and product documentation. Client support and setup steps can change, so the live instructions are the source of truth.

No. Lifesight MCP is read-only at launch. An answer from your assistant is not a change to any ad platform.

No. MCP provides another way to access and use available Lifesight context. Method quality still depends on the underlying data, design, assumptions and validation.

Keep exploring.

Platform

Ask Lifesight

Explore measurement, planning and performance in plain language. Work with the context of your business and carry the answer into a useful next step.

Platform

Integrations

Bring media and business outcome data into a shared measurement foundation. Start with the connections needed to answer your most important questions.

Lifesight

Security & trust

Review the data, access and operational controls your organization needs, with the current security documentation available through the Lifesight Trust Center.