Glossary

Track the number of lost customers and understand why they are leaving your brand to....

A Tracking Pixel is a tiny snippet code embedded in emails or web pages to....

The Saturation Effect occurs when the effectiveness of a marketing campaign diminishes as the target....

Time to Convert' (T2C) is a critical ecommerce metric measuring the duration taken by a....

Average Revenue per Daily Active User (ARPDAU) is a performance metric denoting a user's daily....

MMM Data Integration involves amalgamating and analyzing sales data and marketing efforts to improve business....

Total revenue in e-commerce reflects business financial health, covering sales income. It's crucial for gauging....

Temporary Attribution: The measurement of how specific marketing efforts contribute to sales in a short-term....

ZMOT (Zero Moment of Truth) refers to the initial phase where a consumer engages with....

Multi-Touch Attribution Reporting (MTAR) is a tactic used in marketing analytics to track customer journey....

A Self-Attributing Network (SAN) is an ad platform that tracks conversions and attribution internally, like....

Attribution Time Lag is a crucial element to consider in eCommerce decision-making and optimization of....