Glossary

Mobile Conversion Rate (MCR) is the percentage of mobile visitors who perform a desired action....

Spam Complaint Rate is a metric that measures how often email subscribers complain about receiving....

Click Rate is the percentage of people who click on a specific link out of....

Incrementality Attribution measures the additional conversions or outcomes directly attributable to a marketing activity by....

Total Impressions is a metric for measuring how many times people saw a piece of....

Incrementality Measurement is the process of assessing the effectiveness of a marketing campaign by determining....

Unsubscribe Rate is a metric that measures the percentage of subscribers who have unsubscribed from....

Analyze user journey with the Last Non Direct Click Attribution Model. Attribute conversion credit to....

Skim Pricing involves setting a high initial price for a new product to maximize profits....

Data Refresh is the process of updating data in a system to ensure it remains....

Track email opt-ins with Total Opt-Ins in period. Measure campaign effectiveness and attract new customers....

Repeat Customer Rate (RCR) is the percentage of customers who make a subsequent purchase from....