Sign in
Book a demo

The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Advertising

Lifesight Featured in EMARKETER’s Ad Measurement Trends H2 2026 Report

Lifesight co-founder and CPO Rajeev Nair was among the industry leaders EMARKETER interviewed for its latest look at where marketing measurement is headed.
Read the blog

The latest thinking.

10 articles

Search the blog

62e3888add6d204e844bff40-64ab90f959d5dabbebd6ce05-A-20-Strategic-20-Approach-20for-20-Maximizing-20-SMS-20-Marketing-20-ROI-20in-20-Ecommerce-e5b77a5e5b-1

4 min read

A Strategic Approach for Maximizing SMS Marketing ROI in Ecommerce

Uncover strategic approaches to maximize SMS marketing ROI in ecommerce. Boost engagement, conversions, and business....
62e3888add6d204e844bff40-64ab9536480a17e27caa87a0-Ecommerce-20-Email-20marketing-20-Statistics-20-You-20-Need-20-To-20-Know-134a29da7c-1

4 min read

Top 50 Ecommerce Email marketing Statistics You Need To Know

Revel in the power of ecommerce email marketing. Learn the key ecommerce email marketing statistics....
Lifesight-3-0-is-Here-A-Growing-Global-Team-World-Class-Solutions-ROI-Insured-Customer-Success-and-More-3eca3697dd-1

4 min read

Lifesight 3.0 is Here: A Growing Global Team, World Class Solutions, ROI-Insured Customer Success and More

Lifesight 3.0: Global Team, Powerful Solutions, ROI-Insured Success! Join our Sales Summit 2023 for updates,....

Put the thinking to work

Good questions deserve better evidence.