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Anil Kumar
About the author
Anil Kumar

Anil Singh is the Co-Founder & CTO of Lifesight, driving the technology behind advanced marketing measurement and analytics. With expertise in data engineering, attribution systems, and large-scale data processing, he enables brands to make faster, more accurate, data-driven decisions with unified measurement.

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What Is a Marketing Context Graph? A Full Guide

A Simple Guide to Causal Measurement and Auditable Budget Decisions....
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Building the AI Agent Brain

Context Graphs with Self-Improving Memory. A Production Architecture with Spanner Graph, Hindsight, Vertex AI, and....
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Why We Built MIA: The Case for AI Agents That Think Causally

Most marketing AI agents deliver fast answers from biased data, but without causal reasoning they....